About the book: 2017 / Before us is a unique story of creating a business that was not created by the brilliant insight and whim of an oligarch, not thanks to connections and administrative support, but rather in spite of it. The creators of Russia's first business radio went against the grain, were not afraid to break established rules and methodically hit the same target. As a result, they created a stable business, a new market niche and proved to everyone that with a great idea, a great team and enough perseverance, anything is possible. This is a unique and true story about how a successful business emerged from an idea, as well as a practical case that will be useful to anyone who is just thinking about creating their own company. The book will be of interest to anyone who plans to create their own business; for everyone who is interested in the experience of organizing a successful company, as well as for those who regularly listen to Business FM.