About the book: 2019 / How to create a product that will definitely sell? The author of this book studied the history of the emergence of successful services and products, interviewed more than 30 product designers, found out how they repeatedly create what people want, what they dream about and what they literally cannot live without, identified similar processes and deduced a general strategy for success. In the book you will find a story about how professionals work. Where do people find inspiration and how do they deal with problems when creating successful products? How they find rare pearls of ideas, process them, test their hypotheses, and how this affects the process of creating a product. How designs and prototypes are born and how a successful product is tested and released. The techniques described in this book will be useful to everyone: entrepreneurs, employees of small startups, and employees of large corporations, regardless of their field of activity. Published in Russian for the first time.