About the book: 2017 / Make employees and customers fall in love with your product using the “AND” philosophy. The creator of KIND Snacks tells how to earn your first million in a year and attract Starbucks as a partner. Even today, small, dynamic, innovative entrepreneurs are actively “biting off” market shares from the giants. Daniel Lubetzky, founder and CEO of KIND Snacks, has turned the health food bar industry into an unprecedented commercial success story, firmly establishing the company as one of the top five snack companies in America..