About the book: 2018 / Samvel Avetisyan is a pioneer of Russian marketing, known for his participation in the launch and provocative promotion of the Tinkoff, Daria and Technoshok campaigns " In a sparkling and ironic attempt at autobiography, Samvel tells the story of the birth of Russian business. One of the main characters of the story is a typical Russian businessman of the early 90s. An assertive and daring entrepreneur, Yardov hires a former public library employee as a marketing specialist, believing that “Armenians are the same as Jews, but cheaper.” Working for a businessman, the author of the story is engaged in the creation and promotion of the Yardoff beer brands, Varvara and Tsar Father dumplings. In a cynical manner, Samvel characterizes an entire era. Marketing that sought to get into the hearts and livers of consumers. Advertising campaigns that should be so WOW that from the Duma stands they shout about them as nothing less than a “national disgrace.” Contains obscene language.