About the book: 2019 / The times when many men seriously believed that “it is enough for a man to be a little more beautiful than a monkey” are gone forever . Why? Because the impression we make on others plays a decisive role in life. According to statistics, men who are well dressed, attractive and know how to carry themselves achieve success faster and more often, win over business partners, potential clients and of course... girls. But you won't get a second chance to make a first impression! It is the first impression that people trust more than stories about how wonderful, talented, and professional you are. An expert on men's style, owner of the chain of men's clothing stores "I AM EGOIST", popular video blogger Alexander Samsonov will tell you what to do to become stylish, confident and attractive. You will be able to analyze your own wardrobe, learn how to avoid seven mistakes that 98% of men make, and learn to choose clothes that will highlight your advantages and social status, as well as give you self-confidence and help you achieve success!