About the book: 2015 / The book presents an original concept of society at the beginning of the 21st century, explaining trends in economics, politics, social structure by the fact that glamor, or in short - glam, sets the fundamental and universal logic of activity and forms a new version of capitalism - glam capitalism. The book analyzes trends in the transformation of glamor from a lifestyle and aesthetic form into the logic of the production of goods, the creation of organizational structures, transactions in financial markets and the conduct of election campaigns. The author demonstrates that the lips of blondes covered in lip gloss speak the truth, and translates this truth into a language understandable to intellectuals. The prospect of a different capitalism is represented by the alternative logic of the rebellion of authenticity against glamor. The book is addressed to professionals in the field of sociology, marketing, economics, management, as well as all intellectuals interested in how ultra-modern society works.