About the book: 2012 / Under this cover is a dizzying story of the birth, growing up and success of a world famous company that made a billionaire... Steve Jobs himself! Temporarily, at the time the company was founded, unemployed. About a company that everyone knows, even if they don’t remember the name. About a company that started with an absolutely crazy fantasy. No, not about Apple at all. The hero of this book is the animation studio Pixar, a super-successful company that made a technical revolution and changed the film industry forever. Price talks about how Pixar was created and what its employees are doing today. This is a real gift for anyone who appreciates great companies. And cartoons.