About the book: 2013 / This is the first guide to marketing in social networks from a Russian practitioner. The book is written on examples from the experience of promoting more than 700 companies and brands on the RuNet. Here you will find a minimum of theory and a maximum of practical information - cases, examples, step-by-step work algorithms, clear recommendations on how to promote your business on social networks: prepare and carry out effective SMM campaigns, evaluate their results, increase sales using SMM strategies. Of great practical value is the author’s story about the features of promotion in the domestic Internet space, where the leading social network is VKontakte, and the behavior of Twitter and Facebook users differs in a number of characteristic features .For executives and managers of companies, marketers and advertisers.