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  • MediaDB / «Innovators of the Celestial Empire: How Chinese Business is Conquering the World" Wei Wu Wei, George Yip, Mark Greven: download fb2, read online

    About the book: 2022 / Chinese businessmen influence the world: giants such as Alibaba and Huawei continue grow endlessly through innovation, and help thousands of young entrepreneurs enter the global market. Readers are provided with insider information on the work of Chinese innovators to help them incorporate their ideas into their own businesses and prepare for future changes. The sheer number of small and under-the-radar Chinese innovators poses a serious competitive challenge to the future of many multinational and Chinese companies. There are four main types of businessmen in China:• pioneers (Sany, BAT, Xiaomi and other hidden champions);• mid-sized companies that lead in certain niches;• outsiders - technology enterprises with significant intellectual property;• and changemakers who are preparing the digital revolution Readers will gain an exploration of what products and services these companies are developing, what business models they are using and why, what their competitive strategies are, and the key drivers of innovation. The changemakers build on the emerging mobile internet society and demonstrate radical business thinking. They are emerging hand in hand with a new generation of consumers. For whom For managers, students and scientists in the field of innovation.