About the book: 2022 / Many successful speakers have difficulty writing texts, and no less successful authors look very pale on stage. The thing is that oral speech and written speech are two different types of speech. And in order to be correctly understood, we need the ability to accurately and engagingly express thoughts orally and in writing, no matter what we are talking about. Letters, messages, posts on social networks, texts for public speaking, stories about travel or events - it is important that the texts are pleasant to both read and listen to. In this book, Svetlana Ikonnikova, a text writing coach, tells how to express thoughts accurately and convincingly in business correspondence, social networks and instant messengers, and Nina Zvereva, a famous TV presenter, business coach, best-selling author, will explain how to create the perfect text for a speech. How to convey intonation in writing, what is the geometry and vector of a text, where should it begin, who is it written for, how to catch the attention of the listener and reader from the first phrase, interesting stories from practice, exercises and tips - this book is for those who want to be read, watched and listened to.