About the book: 2017 / “Expensive!”, “We have a supplier!”, “Send an offer to e-mail”, “We don’t need it!”, “I’ll think about it...” - the client can say his “NO” to the seller in dozens of ways. A successful seller is distinguished by the ability to structure a dialogue so that no objections arise at all, and by knowing ready-made answers to all the main objections, excuses and refusals. If, while making cold calls or selling in meetings, you encounter objections and refusals, this book is for you! It will give you 200+ techniques and ready-made speech modules, thanks to which you will easily overcome “no” and take your sales skills and income level to a new level. All techniques have been tested in sales scripts and have shown high efficiency in Russian conditions.