About the book: 2017 / So, if you want to find out what your client really wants, what they dream of what he fears and what motivates him, then for this you need to ask the right questions - ones that can interest him - and transform his interest into actions. The proven and reliable tools that will be provided to you by the author of this book, Paul Cherry, who has been working in sales for more than 20 years and instructs more than 5,000 sales professionals every year, will help you with this. Although his methods are presented in relation to simulated situations in various business sectors, they are suitable for use in other areas of human activity.