About the book: 2016 / Whether we like it or not, all our lives we convince someone that we are right. Everyone, at least once in their life, dreams that those around them will unanimously admit that they are right. You can achieve the agreement of even the most intractable opponents with one unique method, the name of which is motivation. This book provides the basic techniques for brief verbal motivation - “motivation in one word.” These techniques are not only developed on the basis of NLP and various psychological techniques of business communication, but also tested in practice. “How to Motivate in One Word” is intended for everyone who wants to learn how to control the situation, defend their interests and easily convey their point of view to others.