About the book: 2021 / Just being the best is no longer enough. Today, companies that have a willingness to change built into their business model are winning the competition. In the fourth book in the Strategyzer series, Alex Osterwalder and his co-authors Yves Pigneur, Fred Etiemble and Alan Smith talk about the adaptation strategies of successful companies that have repeatedly reinvented their business models: Amazon, IKEA, Airbnb, Microsoft, Logitech, Zara and others. Using their example, you will learn to form and apply a portfolio of business models, introduce and maintain a culture of innovation in order to continuously feed your business with new ideas and make it invincible. The publishing layout of the book is saved in a4.pdf format.