About the book: 2009 / This book is not an updated version of Sir Richard Branson's autobiography "Losing My Virginity" and not an expanded version of its abridged version "To hell with everything! Take it and do it." In fact, this is the author’s first book entirely devoted to the history of creation and the peculiarities of running his business. “Rather than pontificate in these pages about my success, I simply wrote the truth about my companies,” writes Sir Richard. As well as candid stories about the successes and failures of the Virgin group of companies, this book is invaluable with advice and quotes from a real entrepreneur’s notebook. Guided by the set of rules created from them, you can make almost any business project successful. Few people make breakthroughs in business, the author of this book is one of the chosen ones - read the chapter “Innovation” more carefully, and perhaps you too will become one of them. From the book you You will also learn what qualities Sir Richard Branson values ​​in his subordinates, how he conducts difficult negotiations, how he plans his time, what businessmen he admires, and much, much more. Happy reading!