About the book: year / Book of the first editor-in-chief of the Vedomosti newspaper, websites Slon.ru and Forbes.ua, the first publisher of the Russian Forbes about the journalistic craft: "This book is about the basic rules, as I understand them. Each experienced craftsman has his own edition of this catechism, and we can argue among ourselves about the intricacies of our editions until we are hoarse. But each of us intuitively feels when a deviation from the essence of the rules becomes critical. If he doesn’t admit it publicly, it doesn’t mean he doesn’t feel it. He’s just trying to suppress discomfort with aplomb, to overwhelm him with words. And he will turn away from the mirror in the morning. I hope to convey this intuitive feeling to the reader. For it to appear, you don’t have to agree with me, much less follow my example in anything (God knows, it won’t bring you money). Just be sure not to deceive yourself about the intentions that drive you when choosing this particular craft. After all, only a madman chooses it now; I always warmly advised all journalism students to whom I spoke to learn to program. Have you ignored this advice? Wasn’t there an adult nearby who could give it convincingly enough? Welcome to one of the last surviving medieval workshops." Leonid Bershidsky