About the book: 2008 / Famous St. Petersburg local historian A.A. In this unique publication, Ivanov painstakingly collected and thoroughly commented on the most interesting and noteworthy advertisements from the newspaper “St. Petersburg Gazette”, published in the period from the 1730s to the 1820s. Over time, newspaper advertisements are seemingly short-lived traces of everyday human activity - have acquired the power and significance of full-fledged archival documents. The result is an extremely entertaining book with a lot of interesting information about city toponymy, the history of individual buildings, the daily life of citizens and much more. Touching the pages of the history of the young Northern capital, presented in such an unusual form, is very interesting and educational…