About the book: year / Bo Lotto, a famous neuroscientist who has studied human behavior for more than 25 years, examines the principles and contradictions of how the brain works in perception. He argues that in fact we do not see reality, that our senses, designed to help us understand the world around us, at the same time interfere with its objective perception. The book is structured in such a way that just by reading it, you will change your perception and take a different look at everything that surrounds you. According to the author, the next greatest innovation is not a new technology, but a new way of seeing, which he will teach the reader. The book will be of interest to anyone interested in psychology, perception of reality, creativity. Published in Russian for the first time.