About the book: 2019 / The book by neuroscientist and neuropsychologist Elchonon Goldberg is a large-scale and fascinating study of the most mysterious side of the human mind: the ability to be creative, create, creativity. Summarizing the results of scientific discoveries, as well as historical and cultural facts, Goldberg talks about the amazing capabilities of the brain, its prospects in the era of virtual reality and artificial intelligence, and how the desire for innovation is shaping our future now. What is the nature of creativity? What work of the mind is hidden behind its mysticism? What are the evolutionary roots of creativity? In the book by neuroscientist and neuropsychologist Elchonon Goldberg, these and other questions are examined from both scientific, historical and cultural points of view, turning into a large-scale and fascinating study. Drawing on the latest discoveries and brain research, as well as his own ideas and hypotheses, Goldberg arrives at an original, compelling, and even provocative understanding of the nature of creativity and creativity. The reader will take an amazing journey through eras and countries: from antiquity to the distant future, from Western Europe to Southeast Asia. The author makes bold predictions about promising trends in creativity and innovation, explaining their biological and cultural origins, how they will shape the society of the future and change the way the human brain develops..