About the book: 2015 / • An atmosphere of mutual respect and participation as the key to the company’s success. • Emotional comfort of employees as a guarantee of profit growth and increasing work productivity.• Corporate values ​​as an unforgettable experience of emotional interaction with the brand. Addressed primarily to business executives, “Winning the Hearts: Reaching the Hearts of Employees” by Mikhail Voronin and Nadezhda Makova on how to win the hearts of employees and transform a diverse team “ subordinates" into a successful and united team of colleagues, friends and loyal consumers of the company's products. The research results presented by the authors convincingly prove that the employee happiness index is no less important an indicator of business health than turnover and profitability, which means the joy of work - “it’s no longer Wow, it’s Must.”».