About the book: 2012 / How to make employees happy to come to work, make every effort to achieve the best results and remain in the company as can it be longer? You will find the answer in this book. It introduces the reader to best practices and the latest trends in HR branding and is a logical continuation of earlier publications in the same series: “How to build an HR brand for your company. S3 ways to increase the attractiveness of an employer company” and “HR brand. S steps to the success of your company.” In recent years, the topic of developing and promoting an employer brand has become very relevant and in demand in the Russian market. More and more companies - not only large and well-known, but also small ones, from different sectors of the economy, from different cities and regions - are beginning to use HR branding technologies in their work, which allow them to achieve significant success in business. Author of the book Nina Osovitskaya, consultant “HR Brand Awards” presents to a wide range of readers research results and examples from Russian and foreign HR branding practices specially selected by HeadHunter. The main part of the material, its semantic core, are projects presented by the participants of the “HR Brand Award 2010”. Even non-professionals in the field of HR will understand and be interested in successful examples of the implementation of programs such as HR branding in social networks, adaptation of new employees or innovations in training and personnel development. Both global companies with a century-old history and young, but very ambitious and creative teams share their experience. You will learn how Coca-Cola HBC Eurasia, DHL, Intel Corporation, Mobile TeleSystems (MTS), URALSIB and many others work with their HR brand. This publication is a unique source of new ideas, technologies and simply original findings that will help employers to become truly attractive both to candidates on the labor market and to their own employees. The book is intended for directors and HR managers, heads of marketing departments, as well as general directors of companies.