About the book: 2013 / It’s one thing to give birth to a brilliant idea, another thing to make it appreciated by both management and those around you: To do this, you must have the talent of persuasion and the gift of diplomacy. In their book, Wharton School of Business professors Richard Schell and Mario Mussa provide vivid, real-life examples of effective persuasion. The authors also describe the psychological mechanisms of influence on the decision-making process and offer tools with which everyone can learn the art of persuasion. This book will help you make sure that those around you do not just accept the idea you propose, but become its active and sincere supporters..