About the book: 2011 / The site works similar to the work of a regular store: if sections with different products are located logically, consultants are available in any moment, and the product descriptions are informative and understandable, there is a chance that a person who enters the store will not leave empty-handed. Analyze the characteristics of your potential customers, understand what is valuable to them, what arguments will attract their attention, accordingly, think through the structure of the site, design a “route” of movement and create product descriptions - and your visitors will click on the “ icon much more often than now.” baskets”, and you will significantly increase one of the main indicators of the site’s performance – conversion. The authors talk in detail about the fundamental principles, thanks to which you can create not only a beautiful, but also the most effective website. Sales site.