About the book: 2020 / Joseph Sugarman is one of the best American copywriters. His name ranks with the names of David Ogilvy, John Caples and Leo Barnett. You'll learn what works in advertising and what doesn't, and learn to avoid the pitfalls that new copywriters fall into. Dive into this treasure trove of knowledge - one of the most intelligent and comprehensive books on the topics of copywriting, marketing and advertising creativity. The lessons are easy to learn. , because the author uses in the text the same techniques that he teaches the reader to grab attention.