About the book: 2017 / Our behavior is far from being called rational: having succumbed to panic, we sweep goods off the shelves in stores, even if the sellers raise prices; There are no competitive markets in nature and never have been; When deciding to buy a particular product, we rely on rumors and our own emotions, rather than on facts; and if market equilibrium existed, then crises would be impossible. The book will help you correctly calculate the likelihood of events in conditions of increased uncertainty, correctly assess the attractiveness and risks of these events for you personally, make informed choices and stop regretting your decisions. The book is suitable for managers and business owners, managers of sales, marketing, advertising and PR departments - everyone who, as part of their job, needs to be able to make the right decisions; a must-read for anyone who wants to make their decisions more conscious and improve their own effectiveness.