About the book: 2013 / Translated from Greek, charisma means “gift of the gods.” Many believe that this is an innate quality, and perceive a charismatic personality almost as a superman. The author of this book, a coaching consultant, guest lecturer at Stanford, Yale and Harvard universities, argues with conventional wisdom and, moreover, undertakes to prove that charisma is a set of social skills that can be developed through techniques and exercises. In her opinion, anyone can become a charismatic person. Of course, if he wants and puts effort into it. The author believes that if charisma were an innate quality, people would constantly charm and inspire others throughout their lives. But this is not so - just compare the recordings of Steve Jobs’ early speeches with his latest addresses to the public. Following the author’s smart, deep and sometimes unusual advice, you need to remember that you can learn a lot, but the warmth and genuine interest in the interlocutor characteristic of a charismatic personality must be inherent you always come from within.