About the book: 2019 / How to build a large grocery chain, starting with a small milk kiosk and without taking out a single loan? How to emerge from the red ocean, plunge into the blue one and double your turnover every year? How not to lose the spirit of a startup in 10 years? How to manage a company with more than 5,000 employees, without strict orders and regulations, prescribed KPIs and a planned annual budget? What kind of managers should be in such a company? How do you even select a team that you don’t want to leave? The grocery chains “VkusVill” and “Izbenka” are familiar to many; their products are loved and recommended to friends. The company broke into the healthy food market and revolutionized retail trade. The book by Evgeniy Shchepin, one of the key employees of VkusVill, is an honest story about the successes and failures of the company, plans and expectations, attitude towards employees and customers and, of course, about the people without whom VkusVill would never have become what it is. as we know it today.