About the book: 2021 / The third book by the famous business broker Alexey Moskvich, an expert in the business purchase and sale market. The author continues and develops the topic of the value and investment attractiveness of a business as a product, as well as the economic, legal and psychological aspects of a successful transaction. This collection is an entertaining guide for readers who are thinking about leaving a business or investing in its purchase, and for specialists it is a good help in matters of business valuation and transaction support. This time the author does not change his slightly ironic style, as can be seen from the title of the book..