About the book: 2017 / Technologies for punishing subordinates have become the main taboo topic of modern management - in contrast to the huge number of theories and methods of encouraging and rewarding personnel. Management gurus usually utter stock phrases about the negative role of punishment in management practice or bashfully avoid this topic for fear of being branded inhumane and politically incorrect, while managers continue to bang their heads against the wall in fruitless attempts to increase the performance discipline of their subordinates - and all because those and others underestimate the role of punishment as a management tool and do not know how to use it. This unique practical guide will help you look at reality objectively and analyze the reasons for your previous management mistakes and failures. Together with Alexander Friedman, you will step by step build your own system for correcting unwanted employee behavior and receive a unique practical toolkit for radically increasing the accuracy of managing any team, from a small work group to an entire company. As in your previous books, “You or You” and “ You or Chaos,” which have become bestsellers, Alexander Fridman consistently adheres to a tough and pragmatic approach to management, taking into account the peculiarities of the national mentality and Russian business customs.