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  • MediaDB / «A manual for directors and owners of beauty salons. Practical advice on advertising a beauty salon" Vladislav Vavilov: download fb2, read online

    About the book: 2015 / The salon business is developing, and every month there are more beauty salons. But opening an industry enterprise and attracting customers are two different issues. This book will help owners and directors of existing salons master the basics of advertising. The book reveals all the effective options for advertising a beauty business, what you should pay attention to when creating a flyer, business card, or website layout; what pitfalls and blunders can damage your reputation. You will learn how to conduct promotions to attract customers and do it with a minimal budget. You will also be able to obtain effective and practice-tested tools for attracting new and retaining existing clients. A book dedicated to advertising beauty salons is being published for the first time in the CIS. Author - Vladislav Vavilov, business coach, leading consultant in the beauty and fitness industry, political and public figure.