About the book: 2007 / The importance of rhetoric for socio-political figures who constantly need to convince people to make this or that decision was recognized by the ancient Greeks. And they invented the so-called black rhetoric, or scholasticism in those days, i.e. the ability to manipulate people for their own purposes, persuading them with the help of dishonest tricks, tricks and manipulations to accept their point of view. Nowadays, knowledge of all these techniques is simply necessary for any politician, public figure, businessman or simply a person who, due to professional duties, has to establish contacts with a variety of people. This book provides the most complete overview of the methods and techniques of black rhetoric and provides ways to combat them. Nowadays, the ability to resist psychological pressure from politicians, dishonest businessmen and intrusive advertising is simply necessary. Therefore, the book will be of interest to a wide range of readers, especially since it is written in lively language and contains a lot of practical advice and examples from life.