About the book: year / The profession of producer is becoming more and more widespread, but there is little applied literature on media production and producing. This book contains lectures by practitioners, theoretical articles, and materials from courses given in the master’s program at the Faculty of Communications, Media and Design of the National Research University Higher School of Economics. You will learn what spectacular “attractions” and “transmedia” are, how audience behavior is changing in the digital era and why television is not just a business.