About the book: 2017 / What if you were asked to use a simple 8-word formula that could change your life? Would you believe it? Brand discovered among the vast majority of men and women “the will to fail.” She insists that often the fear of humiliation overpowers the desire to succeed. Instead of risking failure, people miss deadlines, refuse help, and find more important things to do. Throughout her life, Brand searched for a formula for success and found it: “Act as if you are incapable of failure.”!»