About the book: 2021 / A personality that is revealed to the audience will never lose the subscriber’s interest. This book describes in detail the steps of unpacking personality, which will help to inspire trust among viewers and readers, among clients and customers.— Bloggers will see in it sensible advice that can be immediately put into practice;— Entrepreneurs recognize personality in their business;— Psychologists and coaches they will learn how to reveal their client; - Introverts will understand that they can count on publicity and fame; - SMM managers will learn to make a personality unpacking map (diagram + plan). The author wrote not just a book for Instagrammers, but a guide for effective blog work.