About the book: 2013 / Many managers are sure that the best way to motivate an employee to achieve high results is through monetary rewards, performance bonuses, or other "gingerbread". After all, people work for money, and the practice “do A and I’ll give you B” has become almost a classic of management. It turns out that not everything is so simple. In his provocative bestseller, Daniel Pink convincingly argues that in the information age, a motivation system based only on rewards for achieving results has become not only useless, but in some cases directly harms both employees and the company. But then, how to motivate staff to achieve goals and defeat competitors? Emphasize each person's natural desire for excellence, mastery, and independence, and only hire people who are intrinsically motivated. This is not as difficult as it might seem, and in the book you will find simple and understandable tools for building a new motivation system. The book will be of interest to managers of organizations at any level, as well as HR specialists.