About the book: year / "The Big Book of the Store Director" is an expanded and updated edition of the best-selling book for retail representatives. It was written by retail technology consultants and contains tools and technologies that have been recommended and successfully applied by managers and employees of retail companies. The new, third edition offers the reader expanded and revised material on the following aspects of store management: marketing, assortment and pricing, merchandising, personnel and customer service. The book is fascinating and easy to read. Recommended for retail company executives, managers, administrators, section heads and senior salespeople, as well as students and trainees who are generally interested in the retail business.