About the book: 2010 / When a certain phenomenon becomes widespread, it always looks suspicious. Moreover, when it stands out, like anime, into a separate subculture, and then even a kind of caste of connoisseurs of this subculture - otaku - arises. What makes people who are different in character, different from each other, love something equally?.. The author tried to examine the principles inherent in anime from a psychological point of view and explain what the popular love for Japanese animated films is based on. The book is intended for a wide range of readers. The author tried to examine the principles inherent in anime from a psychological point of view and explain what the popular love for Japanese animated films is based on. The book is intended for a wide range of readers. Not for commercial use. Electronic version of the publication.