About the book: 2023 / The book by an architectural designer and teacher-artist is interdisciplinary in nature. The concept is based on the meeting of two domestic schools: the dialectical philosophy of A.F. Losev and architectural propaedeutics N.A. Ladovsky. The key concept of the proposed methodology was the category of synthesis, the result of which was the substantiation of applied architectural aesthetics for the training of future designers and architects. Particular attention is paid to verbal thinking in the creative process. The thesis about the generative power of words is confirmed by examples of work in a neural network. The book may be of interest to schoolchildren planning to study in architectural and design specialties, students of creative faculties, teachers of formal and architectural composition, architects, philosophers and anyone interested in the creation of new expressive architectural compositions and problems of architectural theory.