About the book: 2021 / How to please others from the first sentence? Is it possible to tell stories in such a way that listeners cannot tear themselves away? What is the magic of the first question and how to properly answer an inappropriate comment? Why do you need a small talk and why does a good compliment “shudder your soul”? Communication should bring joy, and with the help of properly structured communication you can win the trust of others and achieve your goals, Nina Zvereva is sure - TV journalist, business trainer, coach of top officials of large companies, Lecturer at the Skolkovo School of Management. Based on many years of experience, she has developed effective methods of successful communication, the main of which are to know your audience, use the right communication format and select the right moment for it. Clear techniques, simple exercises, tests and stories of famous colleagues in the industry, businessmen and politicians will help everyone those who want to develop their strengths and become communication geniuses.