About the book: 2017 / Dmitry Kot is one of the most famous copywriters, business coach, director of the Agency for Selling Texts, author of the bestseller "Copywriting: How not to eat the dog . We create texts that sell." A book for everyone who writes texts that sell. How does it differ from a dozen other books on copywriting? She complements them. Helps to systematize techniques and approaches: offers a system - you understand what blocks the text consists of and the role of each of them; contains ready-to-implement formulas and templates - take it and do it; reveals secrets that increase the effectiveness of texts; allows for variability in behavior - several formulas are given for each block of text. Collect the ideal selling text according to the scheme. Don't forget to add your tricks and tricks.