About the book: 2008 / Sometimes people forget reasonable limits in their desire to do more, get more, become more. Bradley Trevor Grieve encourages us to say “no” to others more often, learning to pronounce this surprisingly powerful word in a way that sounds funny, convincing, and does not offend anyone. Saying “no” in this way may seem like a sign of selfishness, but it is not: by trying to conserve our time and energy so that we can enjoy life and make our dreams come true, we will end up being able to give much more to those who truly value us..