About the book: 2023 / Harvard Business Review is a leading business magazine with a long history. The new book in the Harvard Business Review: Top 10 Articles series brings together some of the most insightful content from HBR experts on platforms and ecosystems. Digital platforms and ecosystems—networks that connect service and product providers with millions of consumers within a single infrastructure—are displacing traditional businesses from the market. The platforms are growing in popularity as they allow users to reduce transaction costs and quickly gain access to services and technology solutions. The authors of this collection share how to navigate the changing technology landscape and make the most of the platform economy. You'll learn how to develop your own platform business model and keep your company competitive with someone else's, why some platforms fail miserably while others take over the market, the power of network effects, and how to develop a two-pronged strategy. “If you have significant market power or can team up with enough other players to take control, building your own platform can be a good option. You can test whether you have enough power by answering the following question: Can you influence the actions of multi-sided platforms? We call companies that are capable of this strategic players.” “Think twice before joining a popular platform. And don't forget that SMEs are a moving target, so review your strategy regularly. Google tomorrow is unlikely to remain the platform it is today. Moreover, today’s players can become tomorrow’s platforms themselves.” “The more consumers there are, the more incentive there is for developers to create apps, and the more apps there are, the more digital device consumers are motivated by them.” For whom For entrepreneurs, executives, heads of companies, general directors and business owners.