About the book: 2013 / After reading this book, you will learn how to develop a Pinterest strategy that increases sales and at the same time, it saves you from ineffective actions; How to set up your Pinterest profile so that your pins drive targeted traffic to your site; what you need to do to convert subscribers into buyers. Pinterest is not just another fashionable social network, but an effective marketing tool that you can use. And Beth Hayden's book will be a reliable guide for you.