About the book: 2014 / “Psychology of Influence” is one of the best textbooks on social psychology, conflictology, management, according to the majority of Western and domestic psychologists. Robert Cialdini's book went through five editions in the United States; its circulation has long exceeded two million copies. This work, captivating the reader with its light style and effective presentation of the material, is a serious work in which the mechanisms of motivation, assimilation of information and decision-making are analyzed at the most modern level. The new, revised and expanded edition of the international bestseller will take its rightful place in the library of a psychologist, manager, teacher, politician - everyone who, by the nature of their activity, must convince, influence, influence.