About the book: 2020 / The market for trainers and consultants is oversaturated with offers. Expensive and cheap. Not very good quality. How not to get lost and find? Client and customer. Performer and partner. A book from a business education expert will allow you to learn and apply effective technologies for creating a personal brand and implement this strategy step by step. Cases of successful market leaders, proprietary technologies and keys to success, as well as branding secrets from graduates of a Swedish business school became the foundation of the book. Practitioner consultant, expert, business coach, opinion leader - everyone can find a niche for themselves and sell themselves and their services at a higher price on the market.