About the book: 2014 / The book you are holding in your hands reveals the secrets of:• productive work with the media;• attracting business partners; • professional interaction with government agencies; • creating unprecedented social projects; • generating news stories; • effective use of video content; • successfully speaking in front of large audiences; • writing interesting press releases and preparing memorable presentations, and also answers many other questions, are of interest to every PR specialist. The author of the book teaches how to work with a large amount of information, understand and accept the opinions of partners, avoid conflicts, build not only external but also internal communications. However, this is not just a guide to PR, it is personal experience in creating a dizzying career in one of the largest corporations in the world - Tatyana Shakhnes deservedly holds the post of PR Director of LG Electronics in Russia.