About the book: 2005 / In this book, Tom DeMarco and Timothy Lister, authors of the Peopleware bestseller, tell you how to identify, manage and benefit from risks of risks."Avoiding risks is a losing proposition. Previously, you might have treated a risk-free project as an unexpected gift of fate and thanked the stars for this rare luck - an easy project. We reacted the same way. What fools we were! Projects risk-free is for losers. Risks and benefits always go hand in hand. Companies that avoid risks and concentrate their efforts only on what they can do well, sow the field for their competitors. The project is full of risks because it leads you down untrodden paths. your capabilities in such a way that it will drive your competitors crazy - to such an extent that competitors will no longer have anything to answer.".