About the book: 2020 / Going to a cosmetologist will not be a risky step if you arm yourself with everything you need, and most importantly, true information. But how can you get it and not be deceived by unscrupulous Internet experts? Without advertising and propaganda, imposing opinions and truisms, experienced cosmetologist Anna Smolyanova and marketer Tatyana Maslennikova, founders of the popular Facebook community “Cosmetic Maniac,” talk about modern cosmetology, drawing on their professional and personal experience. You will learn: • about the most common misconceptions and marketing tricks of clinics and cosmetologists; • about beauty trends artificially imposed by gloss, and those that are really necessary to maintain youth and beauty; • about the pros and cons of home care, natural cosmetics and popular dietary supplements; • about genetic tests, cosmetology of the future and much more that they won’t tell you about during the consultation.