About the book: 2016 / A new book about HR branding is based on the best projects of the winners and nominees of the "HR Brand Award". 2015 is an anniversary year for the Award; this is an excellent occasion to sum up the results of ten years of development of HR branding in the Russian market. The book presents a step-by-step algorithm for working with an employer brand and an analysis of the main current trends. A separate section includes interviews with HR directors and executives of companies that most successfully work with their employer brand and who were at the origins of this trend. Top managers and HR managers of DHL, JTI, Baltika Brewing Company, VimpelCom (Beeline), KPMG and MTS share their experience. And, of course, a large section with practical cases - this information will be useful to any HR specialist. The projects of the companies presented in the book are aimed at solving traditional HR problems (recruitment, adaptation, training, motivation, internal communications, etc. ), and to search for innovative solutions (automation of HR processes, predictive analytics, collective forecasting, gamification). The book also presents unique socially significant projects that go beyond narrow business tasks and help unite employees and create a strong team. An additional uniqueness of the electronic version is provided by the final block dedicated to the impact of digital technologies on the field of Human Resources, its digitalization, personnel development, corporate culture. The results of surveys conducted in 2017 on these topics are visualized in a convenient graphical form. Audience of the book: HR, marketers, managers of all levels.