«Product Management without errors. A Guide to Creating, Managing, and Successfully Launching a Product by Melissa Perry Download fb2 Read Online , and not on actual performance. Companies often fall into the trap of developing features based on schedule rather than customer needs. In her book, Melissa Perry, CEO of Produx Labs, a product management training organization, was named a 2017 Top Product Specialist by The Product Group. , explains how creating a foundation for effective product management can help companies solve real customer problems and achieve their business goals. By understanding how to communicate well within a company structure, you can create a product culture that benefits not only the business, but also your customers. You'll learn core management principles and be able to apply them to any organization, large or small. Melissa works with business leaders around the world to build product organizations and develop product strategies for growth. Its clients include Spotify, Capital One, Lloyds Bank of England, Liberty Mutual, Bynder, AthenaHealth, Australian Department of Defense and Chewy. Publishing layout saved in a4.pdf format.

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